Engagement planning includes meeting with key players and defining the scope of the recruiting project. This includes clear and enticing job descriptions, an understanding of the organizational structure, and compensation ranges and limits. We also take the time to understand the company's vision, goals, and values so we can present these attributes to potential applicants.
An integral step to the planning process is to collaborate and creatively develop your company sell. We call this a Unique Selling Proposition (USP). In essence, what makes your company different from other companies competing for the same talent and why would a person leave their current company to join your organization.
This USP needs to be consistent and delivered at each step of the recruiting and hiring process by all individuals that are in contact with applicants. From the initial contact to the final interview, each candidate needs to hear a uniformed message of why the company is an excellent place to work.